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To create global brands in the cosmetics and personal care industry.
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To meet the expectations and needs of our customers in a timely manner, by following the technology continuously to produce in European Standarts.
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Constantly renewing and improwing our product range according to our customer demands.
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To become an industry leader and innovative company.
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R&D studies to improve price/quality balance in favor of the customer.
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To be consistant and innovative in the market by responding to the competitive market conditions at optimum speed without compromising on quality.
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Increasing our product range and quality, and introduce new products above customer expectations.
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Becoming a market and industry leader as an eco friendly company.